Master Data Case Study:
Construction Materials Company Builds Solid Foundation for Customer & Product MDM
Like many companies whose primary growth stems from mergers and buyouts, this regional construction materials company’s master data was fragmented and disorganized so they turned to Profisee’s Master Data Maestro for help. In a matter of weeks, through hands-on training, solution development, and skills transfer they mastered their corporate data and began revolutionizing their business process efficiency.
Their challenges centered around:
- No way to harmonize disparate customer, product, location and division data
- Manual, time-consuming effort to pull detailed information from the different systems together
- Inaccurate, incomplete and unverified customer address data
- Controlling credit offerings across divisions to same customers
- Creating a "golden record" list of customers across the company.
The master records created from the Maestro matching strategy continue to function as the golden records they were created to be. The disjointed customer record-keeping system was mended with Maestro's address verification function. When combined with the many MDS business rules that are in place to monitor data quality going forward, these Maestro and MDS capabilities have drastically increased the company’s efficiency in reporting, analytics, decision making strategies, and operational activities.