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As data-driven marketing continues to have an exponentially increasing role in modern-day sales and marketing, many companies plan to increase their budgets for data-driven marketing.
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In the business world, you often hear references to the "Total Lifetime Value of a Customer," the meaning of which sometimes varies. One permutation of lifetime value is calculated on an aggregate basis across all of your customers, answering the question, "What is the average value of a newly obtained customer?"
There's a revolution underway in data science to effectively manage and derive value from the growing amount of data being generated in our world. We've been driving cars, using phones, and manufacturing product for decades.
In today’s ever-changing workplace, employees are working on-the-go more and more often. Sales representatives in the field, for example, need the ability to access customer data in their company’s master records on mobile devices. Luckily, master data management systems are evolving to be mobile-friendly.