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In many organizations, customer relationships are for more complex than just individuals and the products they purchased. For example, in financial services an individual may own both banking and asset accounts, as well as be listed as a beneficiary on someone else’s account or policy, as well as be a board member of a commercial account.

Understanding the complex web of relationships is critical to customer retention, upsell, and compliance. Leading organizations leverage master data management technologies to identify parties and individuals across roles and systems, automatically and continuously knitting together the complex web of relationships as they change.

Domino's Delivers Targeted Marketing Campaigns

An emphasis on technology innovation helped Domino’s generate approximately 50% of US sales from digital channels at the end of 2014, and reach an estimated run rate of US $4 billion annually in global digital sales.

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Case Study

Profisee tunes in Customer 360 Insights for global media and advertising company »

 
 

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Customer MDM

An MDM solution can aggregate customer data from across the enterprise, improve the quality of that data and connect the dots across your enterprise systems »

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MDM Without Limits

Explore the impact of extending and expanding an approach to MDM into multiple areas of an organization »

 

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OTHER USERS

C-Suite

C-Suite decision making and digital transformation must rely on data that is complete, but most importantly, shares consistent accuracy across all operational and analytical systems.  Your technology investments involving data are critical to ensuring changing business models for growth, competitive advantage and risk management.

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IT

Many organizations are seeking to optimize IT costs and streamline business processes by consolidating systems and platforms. Although a logical approach, these projects are greatly complicated by the different semantics, data structures, and usage patterns that exist across the current heterogeneous IT ecosystem.

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BI/Analytics

Despite significant investments in state-of-the-art analytics capabilities, many organizations struggle to answer the most basic of questions: “Who are my top 10 customers?” or “What is the total annual spend of my top customers?” Despite all the fancy graphs and interactive dashboards, organizations remain blind to the most fundamental insights.

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Marketing

Marketing professionals are awash in a flood of new tools, software and data offerings, often available on demand and as a service. These valuable assets hold great potential to transform marketing efforts, allowing for personalized targeting and marketing uplift like never before.

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Operations

Similar assets are often sourced from multiple suppliers and often managed across multiple systems. The net impact is that many organization struggle to continuously maintain complete visibility into asset availability, utilization, and inventory.

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Finance

A “single version of the truth” is elusive to most organizations because their reporting needs are complex. They require not only statutory reports, but also a myriad of management reports that provide additional detail and different perspectives.

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