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In many organizations, customer relationships are for more complex than just individuals and the products they purchased. For example, in financial services an individual may own both banking and asset accounts, as well as be listed as a beneficiary on someone else’s account or policy, as well as be a board member of a commercial account.

Understanding the complex web of relationships is critical to customer retention, upsell, and compliance. Leading organizations leverage master data management technologies to identify parties and individuals across roles and systems, automatically and continuously knitting together the complex web of relationships as they change.

Domino's Delivers Targeted Marketing Campaigns

An emphasis on technology innovation helped Domino’s generate approximately 50% of US sales from digital channels at the end of 2014, and reach an estimated run rate of US $4 billion annually in global digital sales.


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