Profisee Blog | Master Data Management Blog Series





Aug 23, 2017
Every customer, before they started a master data management project, felt like you do I figure out what, how and why to buy master data management software. Our blog series will help you do the research you need as you start this new journey.
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Dec 18, 2017
CRM solutions are advertised to provide a single source of truth for customer information. So why do I STILL need a data management strategy when implementing or migrating my CRM solution?
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Nov 20, 2017
Customers often wonder why some organizations are able to get budget approval for their data management initiatives quickly, while others struggle to get funding. While they know there is a business need, they struggle to get buy-in, leading to a lengthy debate where the decision in some cases is to do nothing.
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Oct 02, 2017
Master Data Management (MDM) is a two part data management strategy applicable to organizations of every size in every industry.  MDM includes the information definitions, business rules, and processes to provide and maintain consistent and accurate sets of master data, enabled by data management technology.Does IT facilitate the business in delivering an MDM solution?  Yes.Can IT successfully deliver an MDM solution without a business need/sponsor? No.
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Sep 18, 2017
When it comes to any successful master data management project, people matter. Given that MDM is a relatively new function, most organizations aren’t sure what resources and roles need to be created or designated to make the solution successful.
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Sep 04, 2017
Master Data Management is two part data management strategy used by organizations of every size in every industry. It includes specific business processes combined with the technical infrastructure required to provide and maintain consistent and accurate sets of master data.Sometimes, we vendors in the data management world can make the easy complicated.But master data is important to everyone NO MATTER the size of your organization.
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May 30, 2017
In the business world, you often hear references to the "Total Lifetime Value of a Customer," the meaning of which sometimes varies. One permutation of lifetime value is calculated on an aggregate basis across all of your customers, answering the question, "What is the average value of a newly obtained customer?" The Aggregate Lifetime Value can be calculated based on simple financial metrics including revenue, profit, and customer retention. Refer to
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Apr 11, 2017
As data-driven marketing continues to have an exponentially increasing role in modern-day sales and marketing, many companies plan to increase their budgets for data-driven marketing. The challenge in the increasing importance of data-driven marketing lies with creating actionable information from a largely scattered customer data landscape. Most companies understand how identifying who their customers are – identifying them by name, address, contact details, job title, gender, age, etc. – by ...
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Mar 24, 2017
There's a revolution underway in data science to effectively manage and derive value from the growing amount of data being generated in our world. We've been driving cars, using phones, and manufacturing product for decades. But now we have mobile phones pinging cell towers everywhere we go, sensors in industrial systems recording information every second, and our cars reporting data back to manufacturers via telematics.
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Feb 24, 2017
In today’s ever-changing workplace, employees are working on-the-go more and more often. Sales representatives in the field, for example, need the ability to access customer data in their company’s master records on mobile devices. Luckily, master data management systems are evolving to be mobile-friendly. Profisee uses a responsive web design to provide the user with a streamlined experience that fits their device and ensures maximum data security.
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