More than just a mass shift to online shopping, the digital experience has become an essential part of every transaction, online or in-store. Consumers expect rich, relevant information and a fluid buying process that may start with social media, move to mobile or web, and end in a physical brick-and-mortar store.
Differentiate on customer experience. To deliver on these expectations, retailers are investing heavily in mobile applications, eCommerce solutions, and digitally enabled sales associates. The challenge is how to ensure that all of these new platforms, in addition to existing investments in procurement, inventory management, point-of-sale, and merchandising system work in harmony to meet customer expectations and create delightful experiences.
Profisee enables leading retail and consumer oreiented business to ensure that customer and product information is consistently aligned across all platforms, both old and new. With consistent and up-to-date data about both the buyer and the product readily available from a single trusted source, the task of delivering seamless experiences becomes dramatically easier.