Real insights come from being able to cross reference and/or integrate data sources, both internal and external, linking marketing leads to existing contacts, and former companies. If all data were complete and consistent, this would be relatively easy. Unfortunately, that is rarely the case.
There is a solution. Multi-domain master data management leverages fuzzy logic and robust relationship management to establish linkages across data sets and across domains, even when data is incomplete or inconsistent. The result is a much more complete picture not only of customers, but of customer relationships to organizations, other customers, households, and past customer transactions.